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Marc Joseph New York is mad about mocs — and it’s betting that shoppers are, too.
After efficiently carving a distinct segment within the moccasin category, the Brooklyn, N.Y.-based mostly firm has been increasing via its personal chain of shops.
The first Marc Joseph New York retail location opened 18 months in the past in Palm Seashore, Fla., adopted by a second door in Bonita Springs, Fla., in December 2014. This fall, the corporate is readying a retailer in the Mall of San Juan in Puerto Rico, and another is because of open in spring ’16 in Princeton, N.J. Extra enlargement is on deck, probably into Saudi Arabia.
"We plan to develop [our own retail] progressively but consistently, so we will additional cater to our growing shopper base," stated Joseph Antebi, Marc Joseph New York’s COO and inventive director. "Our retail imaginative and prescient is to strategically increase our factors of distribution in addition to improve our brand by displaying customers the full spectrum of what we are — a way of life model."
Household-owned Marc Joseph launched in 2006 when Antebi’s father, Marc Antebi, a successful entrepreneur, was on the lookout for a brand new venture for his family. He discovered the reply proper at dwelling.
"My father seemed in my mom’s closet, noticed so many shoes and stated, ‘We have to get into this enterprise,’" recalled Antebi.
However as an alternative of specializing in the tony seems that Marc’s wife, Jacqueline, had amassed, the Antebi clan — which also consists of brothers Asher (CEO and CFO) and Jacob (director of sales) — opted to deal with classics corresponding to drivers and loafers.
To be taught the shoe business, the family spent 18 months in Brazil, the place the line is manufactured.
"It’s all about luxury with value," Joseph Antebi said about the brand’s women’s and men’s sneakers, which retail for $145 to $255 and are available in a variety of colours and supplies. "[They’re] another to a better-end Tod’s or ferragamo belt outlet."
While mocs and loafers comprise eighty p.c of Marc Joseph’s assortment, the brand also produces women’s sandals, pumps and boots.
For spring ’16, the label will broaden its providing with a ship shoe and sandals for males, and a women’s performance golf shoe for on and off the course.
Antebi stated the corporate opted to move into the sports activities market after seeing strong moccasin sales in golf pro shops. "The footwear attraction to the character and life-style of this buyer," he stated.
Along with its own shops, the Marc Joseph line is available at unbiased shops as well as department shops, together with Macy’s, Nordstrom and Von Maur.
Internationally, the collection is sold at U.K.-based mostly shoe chain Russell & Bromley and on the David Jones division retailer in Australia. Antebi estimated that overseas sales account for forty % of the enterprise.
The corporate also operates an e-commerce site that has turned in 12 months-over-year sales gains, and in spring ’15, Marc Joseph New York introduced a print catalog. General, Antebi predicts that complete sales this year will rise 15 percent, with an eighty percent increase in factors of distribution.
At men’s specialty store James Davis in Memphis, Tenn., Marc Joseph shoes are sometimes an add-on merchandise, in accordance with Lee Feil, supervisor and purchaser for the shoe department.
"The brand has an [accessible] value point, plus interesting seems to be that combine colours and textures," mentioned Feil. "I have customers who will purchase a $600 ferragamo belt outlet Shoes Outlet (have a peek at this site) and at the identical time a pink Marc Joseph sport moccasin. They can add that second or third enjoyable fashion for $175 to $185."
Alex Carr, proprietor of Tops for Footwear in Asheville, N.C., focuses on the women’s mocs, providing them in 10 to 15 colors. "They will be dressed up or down, making them very versatile," said Carr, including that the brand’s signature Cypress Hill driver is a go-to model for patrons with narrow ft.
Antebi famous that independent retailers are drawn to the company’s in-stock program, which allows stores to reorder anyplace from three to 3,000 pairs at a time from the warehouse at its Brooklyn headquarters. "It’s one-stop purchasing for everybody," he stated.