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Last week noticed Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate occasion saw choose followers brave the minus six chills of the Glaswegian winter to rejoice the UK’s electronic music scene in warehouse art house SWG3.
Kitted out with a thumping soundsystem and alluring visible projections, the curated occasion featured performances by homegrown underground artists together with Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all performed high energy units to a packed out audience, as well as being broadcast dwell via NTS.
After the event we caught up with singer, songwriter and producer Elliott Power to talk about his dwell performance, his ties to the model and why it’s essential to host occasions like this all through the UK.
How did the chance to carry out at Stone Island Presents arise?
The opportunity to perform at Stone Island Presents came about after Nick Griffiths and Heidi Fearon of artistic studio &SON saw me play stay proper at the start of the 12 months. They thought that I’d be a good fit for Stone Island.
We’ve seen you appear to be a bit of elusive with regards to on-line social media. Is there any reasoning behind this?
I’m not deliberately elusive on social media, I’m simply not good at the entire movie star thing. I’m not anti-superstar, I simply don’t have the time between music and my different two jobs to spend all day on social media. Additionally there is an entire world outside of the web. If you have any sort of questions relating to where and how you can make use of Stone Island Shirts (hyperlink), you can contact us at the site. It’s essential to take on-line relationships into actuality. This numbers recreation that a lot of people seem to be taking part in isn’t actual and it often doesn’t correlate with gross sales/push of product (music, style and many others).
Do you assume being given this opportunity will make it easier to to realize real life exposure via reside shows?
Since March 2016 I’ve had no label, no manager, no publisher, no press person and no reside agent. So reside exhibits are fairly thin on the ground for me, I’ve performed stay eight instances ever. Six of these eight in 2016, 4 of the eight outside of the nation. I’ve been paid for each single show. There are artists that are in main deals that have played every major festival over the last two years and never been paid as soon as. I’m not anti-major label, but at the identical time no firm has/will ever exploit me. The point is ‘to know your worth’ and in case your product is nice it will stand up and other people will finally come round, so yes the few stay bits I’ve done assist. The much less is more method appears to be working somewhat bit for me. I’m tired of hearing "but it will be nice exposure" each time any outdated free-no budget opportunity is thrown at me, except it’s for a very good trigger. You don’t stand up and go to work without spending a dime, so why should I?
The primary event was held in your hometown of London final 12 months. Do you think it’s essential for manufacturers Stone Island Shirts similar to Stone Island to maneuver away from the capital and expose different cities across the UK to residence grown talent?
It’s so important for brands and corporations to look further afield than just London. Manchester, Bristol, Liverpool are only a few of many cities within the U.Ok. Which have such a rich music history and vibrant music scenes that Cheap Stone Island Island can tap into.
How do you think your music relates to the model and its wearers?
Stone Island is about performance, innovation and details. My strategy to music is identical, I’m obsessed with the main points and finish. Stone Island is a staple for many and it’s wearers don’t must shout out about it, if you recognize you already know. Identical as the individuals who like Elliott Power… if you know you understand.
We’ve seen you began to work across other music and style-based tasks including The Salvages and modelling for Goodhood. Have you always had an curiosity in merging the two, and if so the place do you assume this stems from?
No trendy musician can solely exist off just music alone possibly with the exception of Adele or Taylor Swift. You have to be multifaceted now and enterprise down different avenues. I’m from a visible background and have always been involved in clothes. To be sincere I’m most likely wasting my time with music, I ought to probably try to get an art director job at Saatchi & Saatchi or something. I feel I first grew to become curious about clothing through the early avenue wear dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive vogue and womenswear got here through my girlfriend. I like going between worlds and will proceed to take action.
Does the Stone Island model hold any significance to you personally?
Stone Island represents timeless quality to me and it additionally holds significance as a result of as an organization it understands that with the intention to know the place you're going, it's important to know where you’re from. They obtain this by digging from a rich archive and taking part in by their very own guidelines, these are issues that I also strive to apply to my very own tasks.